Scratch & Sniff Publishing
               NXTGen Publishing Group


S&Sniff Publishing / NXTGen Group publishes "smelly books."   Childrens books, mystery novels, gift books, dog books, cookbooks, and  romance books with a multi-sensory reading experience. Get the idea?

Research studies indicate that 75 per cent of all emotions are related to what we smell. According to researchers, the sense of smell helps us respond to those we meet, can influence our mood, how long we stay in a room, who we talk to and who we want to see again." The Institute has been studying olfactory physiology since 1981. There are Nobel Prize winners working on it!.. Did you know there was such a thing as the Sense of Smell Institute?


Our books smell.... GREAT

Why Scratch and Sniff books unique...
because the scented smell is integral to the story and not passive as in novelty books. Our  books make you think!
We use scented inks and creativity to make the story come alive. Smelly books have stories where you can smell clues about what is taking place. They're fun!  Just touch the clue on each page and sniff to figure out what "smell" are part of the story

S&Sniff Publishing specializes in creating, design, writing, printing, publishing, printing and marketing of unique scratch and sniff  gift books, educational books and entertainment products both print and digital formats.

Scent can be used to developed children's books, textbooks, magazines, promotional brand building, user guides, organize an event or product launch just for starters. 

NXTGen also create  interactive eBooks as companion books to traditional print books.
Take a look
Sniff Around the Lake
Sniffn Around the Park
SniffN Around The Lake
SniffN Around Yard
Sniffn Around the White House with Bo


The Leading Publisher of Smelly books.


Scratch & Sniff Publishing Inc
NXTGen Group
Scent Facts
Scent-Sational Adventures™ is a trademark of Sniff Publishing
Other fun books....
Sniff Travel books.

Where in The World Am I?
SniffN Around Central Park
SniffN Around Chicago;
SniffN Around Boston;
SniffN Around San Francisco;
SniffN Around New Orleans;
SniffN Around The Zoo;
SniffN Around the Ballpark

The Red Bag-against bullying
Publish your
Scratch N Sniff book!
Children's books
Cook Books
Mystery Books
Educational Books

We work with authors step by step from concept, writing, editing, illustration, publishing, distribution, and radio guest apperances.
         The Proustian Effect
And suddenly the memory revealed itself...

What is the Proustion Effect?

It's what happens in your brain when a smell unleashes a flood of memories, taking you back to a particular time and place.

It's named after Marcel Proust, the brilliant author who wrote short stories, essays and novels back in the early 1900s. Proust is often considered the father of the modern novel, but the reason he's important to us is because he was the first to link smell to memory - and to write about it.

Proust describes this phenomenon in his novel, Remembrance of Things Past, while eating madeleine cake: "...and as soon as I had recognized the taste of madeleine soaked in her decoction of lime-blossom which my aunt used to give me ... immediately the old grey house upon the street, where her room was, rose up like a stage set ... and with the house the town, from morning to night and in all weathers, the Square where I used to be sent before lunch, the streets along which I used to run errands, the country roads we took when it was fine."

We experience the Proustian Effect almost everyday. Scientists and Nobel Prize winners are studying this phenomenon across the world.
With over 1,600 scents in our scent library, we can
pinpoint the right aroma for your business.

Creating distinctive and appealing fragrances is an art. Our fragrance oils are complex and specially formulated, and we use only the highest quality ingredients for our aromas.

SNS works with the world's leading fragrance houses to create and deliver the most enticing, exotic aromas. These are the same fragrance houses that provide oils for many top perfumeries and aromatherapy providers. All of our scents have been tested to ensure superior quality.

From the ordinary to the unusual, even custom blended signature fragrances, NXTGEN can develop the right aroma for your brand.